Underperforming Sales Teams – the Broken Process
If one identifies just one bulk area to fix to bring about increased sales revenue, it will be a thorough understanding of the sales process and practised use of the various skills contained therein.
Central to the use of the selling skills will be the daily involvement of sales management in ‘speaking the same language’, working with the sales team to ensure these skills are put in use. All ‘curb side’ debrief discussions and subsequent assessments must be done in and around the use of the sales process framework. Knowledge and use of these skills will have a huge ‘Sales Impact’.
“If you are not taking care of your customer, your competitor will.”
-Bob Hooey
About the Author
Cedric Glynn
Cedric has years of experience in senior management within the corporate environment, both locally and internationally. He brings a wealth of knowledge and hands on experience which translates into the classroom environment in practical and up to date sales training courses.